Garry Walden

Brands that want to garner consumer trust might want to steer clear of Photoshop when working on their content, new data from digital experience platform WP Engine and The Center for Generational Kinetics suggests. Considering that 82 percent of Gen Zers and 77 percent of millennials are more likely […] Click here to view original…

A study by Kapost found that content marketing acquires three times as many leads per dollar spent in comparison to paid search. While the effectiveness of content marketing isn’t in question, for a new business, the costs might be. There are plenty of great tools out there that can […] Click here to view original…

ANNE MCELVOY asks Ben Shapiro, a controversial podcast host and author of “The Right Side of History”, why he thinks the West needs a revival of Judeo-Christian values. Also, in the wake of the mass shootings in New Zealand, should individuals, platforms or governments be responsible for controlling the […] Click here to view original…

Content is more important than ever for brands and agencies, in order to take advantage of the unparallelled opportunities to reach consumers across a wide variety of channels. But with that opportunity comes the need to produce content quickly and at scale – and thus an accompanying danger of […] Click here to view original…

The Christchurch terror attacks were shared hundreds of thousands of times on social media sites | Marty Melville/AFP via Getty Images The Facebook livestream of a terror attack that killed 50 Muslim worshipers in New Zealand was a wake-up call for many leaders on the need for online regulation. […] Click here to view original…